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Luxury Cars

Regional differences make different characteristics in the car industry (Part 2)

European cars are expensive but worth the money

Europeans love to say that you get what you pay for. That is why European cars are always expensive. Germany is known as a country with great mechanical engineering. An example of this is the case between two rivals, the Mercedes SLR McLaren and the Dodge Viper, both produced under Daimler-Chrysler.

The two high-performance models are similar in size and performance. But Viper made in America and sold for 80,000 USD, while SLR McLaren shipped in Europe and sold for 5 times.

If according to Europeans, you get what you pay for, the SLR quality should be five times that of the Viper. In its history, the Dodge Viper has rarely had to be summoned. In 2016, they called to repair 2 Viper production from January 6-8, 2016. And the Mercedes SLR McLaren is the opposite.

European cars are expensive but worth the money

In mid-2006, the German company had to recall 433 vehicles from the 2005-2006 model in the US due to engine failure that could cause a fire. In early 2008, the “silver arrow” in 2007 was stuck with an incorrectly installed windshield.

Not stopping at Mercedes, many high-performance cars from cult brands in Europe also have a fault that can cause a fire. Can be mentioned, Lamborghini or Ferrari.

However, there is no denying the premium of European cars. They create new levels of luxury, with Rolls-Royce, Bentley, or Maybach (now Mercedes-Maybach). Especially the value increases over the years. Many rare European car models from the last century have been successfully auctioned at sky-high prices.

As the Ferrari 250 GTO sold for $ 38 million through an auction in 2014. The super-rich considers these cars as investments, not ordinary cars.

European traditions are always appreciated

In-car manufacturing, that factor is even more apparent. For Lamborghini, the Aventador has a bit of the look of “predecessor” Murcielago. Murcielago inherited many lines from Diablo, whose style comes from Countach. Also, there are many other examples, such as Ferrari, BMW, Audi, Aston Martin, Rolls-Royce…

In terms of technology, the US is a country with many famous companies in this field. Google and Tesla are leading the way in self-driving cars, vehicles requiring a lot of complex technology.

In Europe, many companies are catching up with the trend, for example, Mercedes by cooperating with American technology firms. However, in terms of traditional vehicles, European cars are far ahead of Ford or GM in general technology.