One special feature of the global auto industry is that there are typical regional differences.
Japan is famous for its small, efficient, and fuel-efficient cars. America reminds people of pickup trucks, large SUVs, and sports cars that tend to accelerate in straight lines. As for Europeans, tradition is always appreciated, in addition to high performance and excellent handling.
Japanese cars are small, efficient, and economical
After World War II, Japan entered a period of economic hardship and oil scarcity. Faced with the challenge, the Japanese began to find ways to create small, cheap, fuel-consuming models to serve the domestic market. Most Americans laugh at the idea.
But the situation changed when the oil crisis and economic recession occurred in the 1970s. Toyota, Honda, and Nissan respectively entered the US market and quickly emerged by meeting the right tastes and hitting the right ones. Weaknesses, the cost of fuel, and the high cost of American or European cars.
The ’80s and ’90s were the moments when the Japanese car industry entered a new page. The trio of Toyota, Nissan, and Honda all create their luxury car brand. They make cars for all segments of the market. In some segments, Japanese cars are usually not smaller, not lighter, and not more economical.
For example, the diesel-powered BMW 328d has an average consumption of 8.7 liters/100 km, equivalent to the 2014 Scion iQ and Mitsubishi Mirage CVT, according to Topspeed. Series 3 is still one of the best cars in the world. But from day one, the Japanese have built an image of efficiency and savings, so it remains in the minds of customers.
Reliability and resale value are also the strengths of Japanese cars. Talking about European cars will remember safety, but in terms of reliability, Japanese supercars are often at the top. According to a 2010 report of the evaluation site Consumer Reports, Japanese cars account for 7 out of 10 most reliable models of the year.
European car engines typically have a service life of at least 320,000 km. While Asian cars are similar, even at least 480,000 km. But what makes Japanese cars better than European cars is the maintenance issue.
Therefore, with old cars of the same life, Japanese cars always have a higher resale price. A 2002 JD Power & Associates study showed that Japanese vehicles have the highest long-term value.